Account management
Setup, verification and everything after it: notes written by native speakers, food photography styled for the platform, and a posting rhythm that actually builds reach.
Hospitality marketing · United Kingdom
Full tables.
Full tables.
Every service.
We run the channels your diners actually use — RedNote, Instagram, TikTok, WeChat Channels and Google — for UK restaurants, bars and hotels.
Report covers RedNote, Instagram, Google and your reviews. Free, no obligation.
Platforms we run
RedNote
Instagram
TikTok
WeChat Channels
WeChat
Google
4.2×Average return on ad spend
60+Venues marketed
48hCreative turnaround
100%Hospitality clients
Platforms
Your next regular is looking right now.
Pick a platform to see exactly what we do on it — and who it puts in your seats.
RedNote · Xiaohongshu
The UK's Chinese diners search here first
Before Google, before TripAdvisor. Students, professionals and tourists open RedNote to decide where to eat — and most UK venues have no presence on it at all. We build yours and keep it working.
Reaches: Chinese students, young professionals and tourists in your city.
- Business account setup and verification
- Notes written and published by native Chinese speakers
- Venue-visit campaigns with local creators
- Keyword and hashtag work so you rank in search
- Comments and DMs answered daily
- Monthly digital presence report
Instagram
Where people check before they book
Your grid is the shop window. We keep it full of content worth saving and sharing — and we answer the DMs that turn into tables.
Reaches: your local trade, planning this weekend.
- Monthly content calendar and copywriting
- Reels shot and edited for reach
- Stories for daily specials and events
- Community management and DM replies
- Local hashtag and geotag strategy
- Collaborations with nearby venues and creators
TikTok
Where one video can fill a room
TikTok still gives new accounts real reach. For a venue with a good dish and a good room, it is the cheapest discovery going.
Reaches: 18–34s deciding where to go tonight.
- Short-form video shot on site
- Trend-led editing, hooks and captions
- Creator seeding to local accounts
- Posting cadence built for the algorithm
- Comment management and duet responses
- Paid boosting on what already works
WeChat Channels
The app Chinese communities live in
WeChat is where the UK's Chinese community shares, saves and recommends. Channels puts your venue into that feed as video — not a static page nobody visits.
Reaches: Chinese residents, families and community groups.
- Channels account setup and management
- Short video produced for the Channels feed
- Official Account articles, menus and offers
- Community and group seeding
- Bilingual captions and replies
- Cross-posting with your RedNote content
Google
Where "restaurants near me" ends
Most bookings still start with a search and a map. We make sure the profile people find is complete, current and better reviewed than the place next door.
Reaches: everyone searching in your postcode right now.
- Google Business Profile optimisation
- Local SEO and map pack ranking
- Review generation and responses
- Menus, photos and opening hours kept current
- Website SEO and page speed
- Google Ads for high-intent searches
RedNote · Xiaohongshu
The diners other agencies can't reach.
Full account management and creator campaigns, run in Chinese by people who use the platform daily. Most UK venues have nothing here — which is exactly why it works.
Influencer campaigns
Venue-visit campaigns with Chinese-speaking creators who already have your city's diners. We source, vet, brief, negotiate and track what each one brought through the door.
Note SEO
RedNote is a search engine as much as a feed. We research the terms your customers type, then structure notes and tags so you surface at the moment they choose.
Digital presence report
A clear monthly read on where you stand: note reach and saves, search rankings for your key terms, competitor comparison, and what we are changing next. Your first one is free.
Also included
Everything else that fills seats.
Take one service or hand us the lot. Either way you get senior people and reporting you can read in two minutes.
01
Influencer & KOL marketing
The fastest way to fill a quiet Tuesday. Creators whose audience actually eats where you are — vetted for real local reach, not follower count. Dozens of past campaigns are on our Instagram.
02
Photography & videography
Shot on site, so it looks like your room and your food — not a stock library. Every asset is yours to keep and reuse.
03
Google SEO & local search
Own the map pack in your postcode. Business Profile, local SEO, site speed and the review flow that keeps your rating climbing.
04
Paid advertising
Meta, Google and TikTok pointed at your catchment, not the whole country. Judged on covers and cost per booking.
05
AI marketing dashboard
One live view of everything — Google rankings, TripAdvisor and review scores, social performance and campaign spend. Updated in real time, not buried in a monthly PDF.
06
Reviews & reputation
More five-star reviews, answered properly. Across Google, TripAdvisor and RedNote — where a bad note spreads fastest.
The Wavelynx edge
Where the AI earns its keep.
Three places it does real work — so your budget buys more of what matters.
Your numbers, live
One dashboard tracking your Google rankings, TripAdvisor and review scores, social performance and spend — in real time. Included with Premium and Enterprise.
Our KOL database
Creators we have already worked with and vetted, scored on local audience overlap, real engagement and follower authenticity — so you pay for diners who can walk to you, not vanity reach.
One shoot, dozens of assets
AI-assisted editing and captioning turns a single shoot into far more usable content, in English and Chinese — so we can test properly instead of guessing.
Budget moved daily
We read the data every day — which creative is fatiguing, which audiences convert, where spend is leaking — and shift budget before the month is gone.
How we work
Four steps. No 40-page decks.
01
Presence report
We audit your RedNote, socials, Google listing and reviews against your local competition, then show you where the quickest wins are. Free.
02
Plan
Which platforms, which creators, what we shoot and what covers we are aiming at. Costed and agreed before anything runs.
03
Shoot & launch
We come to the venue, shoot a content bank, brief the creators and go live — usually inside two weeks.
04
Optimise
Weekly reporting on bookings and cost per cover. What fills tables gets more budget; what doesn't gets cut.
Selected work
Work that filled the room.
Restaurant · RedNote
Sichuan restaurant — RedNote launch
New account plus a venue-visit programme with Chinese-speaking creators. Midweek went from dead to booked.
+186%Midweek covers
2.4MCreator reach
Bar & nightlife
Cocktail bar group — local search
Business Profile overhaul, review generation and Google Maps optimisation across three sites in one city.
+72%Direct bookings
#1Local map pack
Hotel
Boutique hotel — restaurant relaunch
Repositioned the hotel restaurant as a destination in its own right, with paid social aimed at the local catchment.
−38%Cost per booking
3.1×Weekend covers
Every KOL campaign we run is on our Instagram
Dozens of past creator campaigns — the venues, the creators and the content they made. Have a scroll through the real work.
Why Wavelynx
We only do hospitality.
No dentists, no law firms. Everything we know comes from filling rooms.
Get your free presence reportWe speak restaurant
We know what a dead Tuesday costs and why the 6pm sitting matters. You won't spend month one explaining your business to us.
Two audiences, one team
Instagram, TikTok and Google for your local trade. RedNote and WeChat for the diners most UK venues never reach. Same team, same reporting.
We report on covers
Bookings, enquiries and cost per acquisition — not how many people liked a photo of a burger.
You own everything
Your ad accounts, your pixels, your photography, your RedNote account. Yours during the engagement and after it.
Client words
What operators actually say.
They shot a content bank in one day that we are still using six months later. Midweek is now our busiest service, which nobody here saw coming.
We had no idea how many people find restaurants on RedNote until they showed us the report. Two months later we had a queue of students at the door.
First agency that talked to us about covers instead of impressions. The weekly report takes two minutes to read and I always know where we are.
Packages
Clear pricing. No surprises.
Monthly retainers. Ad spend is paid directly by you to the platforms, so you keep the accounts and see every pound. RedNote and WeChat Channels management can be added to any package.
Professional
The ideal entry-level account for small venues that need a consistent, professional presence on one channel.
£850.99/ month
Excludes ad spend
- 1 post, reel or story per week on a single platform of your choice
- Dedicated social media management & analysis
- Professional photography & content strategy
- Keyword research & analysis
- Email, WeChat & WhatsApp support
Most popular
Premium
For growing venues. Two platforms working together to build awareness and drive traffic from multiple sources.
£1,500.99/ month
Excludes ad spend
- 2 posts, reels or stories per week across two platforms
- Dedicated social media management & analysis
- Professional photography & videography
- Keyword research & analysis
- Semi-pro influencer networking & partnerships
- AI marketing dashboard — live Google, SEO and TripAdvisor data
- Weekly reporting & monthly meeting
Best result
Enterprise
For established venues. Every platform we run, paid and organic, with a close eye on ROI and cost per acquisition.
£2,000.99/ month
Excludes ad spend
- 2 posts, reels or stories per week across all platforms
- Dedicated social media management & analysis
- Professional photography & videography
- Top influencer networking & partnerships
- Google SEO, keyword research & Google reviews
- AI marketing dashboard + full KOL database access
- Weekly reporting & monthly meeting
Questions
Asked before signing.
We audit your RedNote presence, Instagram, TikTok, Google Business Profile and reviews, compare them against two or three local competitors, and send you a short document showing where you are losing bookings and the three fastest fixes. No charge and no obligation — plenty of venues take the report and act on it themselves.
A large share of Chinese students, professionals and tourists in the UK search RedNote rather than Google when choosing where to eat. If you have no presence there you are invisible to them, while a competitor two streets away with a handful of good notes is fully booked. It is one of the few channels in UK hospitality still largely uncontested.
We run them. We set up or take over the account, plan and write the content, shoot the photography, publish on a schedule and answer comments and messages. You approve the calendar; we do the work.
Yes. All RedNote and WeChat content, creator briefs, negotiations and replies are handled by native Chinese speakers who use the platforms themselves. Machine-translated posts are obvious to users and get no reach — this is not a service you can fake.
Social content and creator campaigns move first — most venues see more engagement and enquiries within two to four weeks. RedNote note ranking and Google SEO compound more slowly, usually three to six months, but keep paying back long after the work is done.
No. The fee covers strategy, creative, shooting and management. Ad budget goes directly from you to Meta, Google or TikTok, so you own the accounts and see exactly where every pound goes. We will recommend a sensible starting budget for your size of venue.
Yes. Photography is in every package, videography from Premium up. We shoot on site so the content looks like your venue, and everything we capture is yours to keep.
Yes. If you only want RedNote management, only creator campaigns, or you run multiple sites and need more than Enterprise, message us and we will scope it properly.
Get in touch
Let's fill your tables.
Tell us about your venue. We will send back a free presence report — where you stand on RedNote, Instagram, Google and reviews, and the three fastest ways to get more covers.
Accepting new venues
Find out what you're
Find out what you're
missing.
A free presence report on your RedNote, socials, Google listing and reviews — plus the three fastest ways to get more covers.
Typical reply: under 2 hours, Monday to Friday.